This was a dreamy job! A joy to work on, with hundreds of drawings to get from start to finish! How does a job like this come together?
Amsterdam Brewery is celebrating its 25-year anniversary this summer, and part of the hullabaloo is the relaunch of their (416) wheat beer. Named after the Toronto telephone area-code… this beer to honours the Toronto that only Torontonians know! The map and spot-illustration concept was provided by the creative director, Creeshla Hewitt (with whom it was a pleasure to work!).
I just dove right in:
That’s the water tower on Wallace; the Kensington Market cat and chair sculpture by Shirley Yanover (thank-you Shirley for letting me draw your sculpture, I owe you some beer); the Trinity Bellwoods dog bowl is represented by park buddies Milo and Fancy along with a white squirrel; and that’s the Canada Life building with a blinking green weather vane (green = good times ahead); a Glory Hole doughnut; a seagull from the Leslie Street Spit; The Gladstone Hotel; the Ned Hanlan statue now on Toronto Islands; The Goof restaurant in the Beach, across the street from the Fox Cinema; and the Gibraltar Point Lighthouse (it’s haunted!). I worked from reference photos I took from several city-wide excursions.
There are about 75 other images on the packaging, so that gives you plenty to talk about to the person you’re sitting next to at the bar!